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Sunday, 10 July 2016

How many people use social media in Africa

How many people use social media in
Africa?
    
 Updated 1128 GMT (1928 HKT) January 14, 2016
By Phoebe Parke, for CNN
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How many people use social media in Africa? 00:56

Kenyans were quick to put Americans expecting wildlife
and wilderness in check
Mark Kaigwa, founder, Nendo
(CNN) — In 2014, 100 million people were using
Facebook each month across Africa, over 80% via
mobile. That figure has now jumped to over 120 million.
Four and a half million of those Facebook users are
based in Kenya, 15 million in Nigeria and 12 million in
South Africa, in statistics first reported by Reuters .
Overall, around 9% of Africans use social media, with
South Africans among the world leaders in time spent on
social networks with an average of 3.2 hours a day,
compared to a global average of 2.4 hours, according to
data from marketing consultants We Are Social.
Changing the perception of Africa
Social media is now a daily part of life across the
continent for a growing number of people.

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